JACKSONVILLE, Fla. — Jacksonville University athletics has announced an official licensing partnership with Athlete's Thread, a custom apparel brand that will offer JU student-athletes the opportunity to benefit from their Name, Image and Likeness (NIL). The partnership showcases Athlete's Thread's platform to create and market JU-centric products, using the signature JU branding and trademarked logos.

Through this new collaboration, fans can now purchase apparel of their favorite Jacksonville University student athletes, further promoting both the student athlete and the JU athletic programs.  Athlete's Thread works with more than 100 colleges and universities, providing over 10,000 athletes with high-quality merchandise and jerseys to leverage their own NIL rights and create their own brand.

"We are excited to partner with Athlete's Thread," said Deputy Athletics Director and Chief Operating Officer Rick Canter, "this partnership will help expand our JU brand, provide fans a greater opportunity to support our student athletes, and it most importantly emphasizes our commitment to supporting our student-athletes and their ability to benefit from their Name, Image, and Likeness."

To shop and browse the newest pieces of Jacksonville merchandise click here.

Athlete's Thread will continue to partner with student athletes across all intercollegiate sports.